jueves, 28 de mayo de 2009

Lily Allen - Sunday Magazine




1 comentarios:

microresearch dijo...

During May 2009, news emerged that Karl Lagerfeld had asked the English singer Lily Allen to model a collection of Chanel line bags for the 2009/10 autum/winter season.

Lily Allen, although she might be musically talented she is far from
the type of model that has reviously been used in Ad Campaings.

This poses three interesting questions:

· How will the choice of Lily Allen as its image affect the Chanel brand?

· What is Chanel looking for with an image such as Lily Allen?

· Does this collection pave the way for a change in the selection of models?

http://www.slideshare.net/microresearch/market-research-branding-research-chanel-lily-allen-microresearch

 
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